September 27, 2016
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Looking Highly Amused
I was shopping with Sparky this last weekend (as is our usual Saturday routine) when I was nearly incapacitated by laughter. Some who have met me and have gotten to know me know that on occasion I get tickled. When that happens I laugh myself to tears. I can scarcely breathe. I wheeze and snort and then I let out very unladylike howls. Sparky had wandered away as I was looking at the soup aisle. With fall upon us and the anticipation of soup weather in the future, I was looking at the broth. Well, I was reading the prices when I noticed what was written on the sale tag. I started to snicker. Pretty soon Sparky returned to find out what I was laughing about. (I think he was one aisle over when he heard me laughing.)
When I see the word aseptic I immediately think in medical terms. According to the dictionary aseptic means 1. preventing infection. And although I sincerely doubt that chicken broth can prevent infection, it seems to be a popular remedy once you are sick. My next thought was that perhaps it meant 2. free or freed from pathogenic microorganisms. I had started to giggle at this point thinking that I hoped the broth didn't have any pathogenic organisms in it. I looked at the other labels and they didn't make the same claim. Did this mean that they DID have bacteria??!! If I were to purchase the seafood broth was I taking my life in my own hands?! By this time my eyes were tearing up. Of course the other possibility was the other definition of aseptic -3. lacking vitality, emotion, or warmth. If you have ever had the low sodium, no fat chicken broth you know that it definitely fits that description. By this time I was wheezing and Sparky was at my elbow. I was hanging onto the cart for support and people were clearing out no doubt afraid I was having a psychotic break. Sparky managed to understand my gasped request and took my phone from my shaking hands. He snapped the photos above. After regaining a little composure, but unable to capture my dignity, we finished shopping. Once home I wanted to find out why the heck they would put "aseptic" on a label. Turns out that the food industry has its own vocabulary. In food speak aseptic means free from the living germs of disease, fermentation, or putrefaction. When applied to a product, like milk or fruit juice, it means that it is marketed in an aseptic package or container which is a system of packaging sterilized products in airtight containers so that freshness is preserved for several months. So it turns out that although it struck me as hysterically funny it was accurate! Still, I will probably have to stifle a laugh every time I see it on a grocery shelf.
Comments (12)
I think I would have wondered about "aseptic" chicken broth as well. I couldn't help but wonder, as I figured out what hit you, what it is that is contained in yeast extract (the unopposed symbol in the second photo). Truth in advertising?!
I have no idea about the yeast - I'm guessing it is one of those things that is hard to completely eliminate from some products (like ketchup and grape juice). I may never be able to look at chicken broth the same!
They say laughter is good medicine. This chicken soup is already making you healthy.
Hehe! Yep I got some good exercise laughing so hard! I'm guessing my blood pressure dropped a notch and my endorphins shot up!
The one that cracked me up was the sign in the fresh vegetable section proclaiming ORGASMIC Vegetables! I bet those were quite popular indeed and soon sold out!
HEHE! I'd have probably needed medical attention if I saw that!!
I never saw that before on a label. So funny about your reaction. I agree they are creative about labeling. So much has been taken away from the simple butchering day at the farm. I grew up with those days. Sigh. Happy shopping.
The best stock I make is from the leftover turkey carcass after Thanksgiving!
A sense of humor is a wonderful thing.
I guess I'm a little strange but some things just tickle me...
the sign really is a tad bit off-putting!
It was a surprise. I had never seen a description of chicken broth like that before!
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